5 crucial email marketing tips

1. Create a content checklist that you can refer back to when you're writing. Include the following:
  • An attention grabbing subject line
  • One central idea
  • A clear call-to-action
  • Relevance to the audience

 

2. Personalize each email.
  • Use merge tags in both the salutation and the body of the text.
  • Segment your email list and create unique campaigns for each segment.

 

3. Create a user-friendly design for each email.
  • Use aesthetically pleasing colors.
  • Choose a readable font.
  • Send a test email and check to see how it looks on different devices.

 

4. Send your email at the right time.
  • Choose the optimal day of the week and time of day to send your email.

 

5. Check your analytics.
  • Review the open rate and click rate of your email.

 

<