Do you understand your marketing funnel?

Stages in the marketing funnel:
  • Awareness
  • Consideration
  • Conversion
  • Loyalty
  • Advocacy

 

The goal of a marketing funnel is to generate awareness for your business, boost conversions, and then turn buyers into brand advocates.

It's important to understand where your prospects and customers are sitting in the funnel so you know how to speak to them.

For example, you can craft a personalized message to someone who is already a brand advocate, but that message probably will not work when you're speaking to a prospect who has only heard of your product once.

When you understand the different groups of people you are speaking to in your marketing funnel, you can craft messages that resonate with each one.