Content pillars are topics that your brand will consistently discuss in the content you create. You should focus on 3 to 5.

You can use content pillars to come up with ideas for future posts. They are predetermined, so they will save you time and energy as you plan your content calendar.

Choose content pillars based on your expertise and the topics your ideal followers want to know more about. 

Where to use content pillars:

 

Once you've defined your content pillars, you'll never run out of things to talk about!