Initial Intake Brand Questionnaire

PR Client

Please note that there is a minimum two week roll out period required for new clients in the development and preparation of general market introduction press releases, special events or special news press releases. News- Editorial pitches to magazines to media organizations will commence once all of the approvals are received from the client.

Name Client

History of the brand? How did it start? When?

Does the brand have a marketing strategy in place?

What is the audience that we are trying to reach? Target?

What makes your product or your company different from competitors?

Social media platforms:

Website link:

Is the copy in the website updated?

Please provide boilerlate/about company and owners:

Please provide link with images:

Please provide the top five/highlights/achievements messaging bullet points priorities for your company:

Please provide the top 5 brand awareness and business goals as related to PR in the next three months. Please provide a brief statement on your general objectives from your executive decision making team:

What are your campaign expectations?

What are your top media outlets you'll like to be featured on?

Please provide additional items you'll like to share with us that will add value to the campaing:

Initial Intake Brand Questionnaire

PR Client

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