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Useful Marketing Insights.
Practical analysis from real campaigns, changing platforms and the decisions behind measurable growth.
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Content Strategy
Find practical thinking across strategy, search, content, web, media and the customer journey.
PR vs. Advertising: What’s the difference?
Before you develop a marketing strategy, you need to make sure you have your basic terms straight. Public relations and advertising, though overlapping in...
How can Social Proof drive more sales and customers to your business?
Few things speak to the value of your product or service than the fact that people are buying it. When others are using your service or buying your product...
What are public relationships (PR) and how can it help my company?
As much as the focus for business in today’s market focuses on things like online visibility, much of your success still depe...
How to optimize my Google My Business Categories in 2022
When you set up your Google My Business profile, you will be asked to choose from a long list of categories to describe your...
Understanding and Managing Local Citations
In today’s market, you must get noticed online to be successful. Your business must have an SEO strategy that grabs attention...
A Guide on How to remove bad reviews from Google
Business owners understand that a bad review on Google is a real problem. Not only do people read these reviews, but Google t...
A Guide to Local SEO Ranking Factors in 2022
We all know that business success requires that we make our businesses visible on the web. Long gone are the days when a simp...
How Interactive Content Designs generates consumer Data for Digital Marketing Agencies
Have you ever wondered why almost 5 billion of the world’s 5.7 internet users are on social media? Aren’t you curious as to w...
Customer reviews are more important than you may think, and here’s why
Let’s be honest, we’re increasingly trusting the internet to show us where to go and what to buy. The days of yellow pages an...
How to use content pillars for your marketing channels
Have you ever struggled to think of social media posts, or do you constantly feel stuck thinking of topics to entertain your...
3 helpful ways to leverage seasonal content
Seasonal content is a crucial aspect to keep a business relevant. Preparations for upcoming seasons usually start well in adv...
Selecciona objetivos SMART para que tu campaña de marketing funcione
Al comenzar cualquier proyecto o emprendimiento si queremos que funcione, lo primero que debemos hacer, es fijar los objetivo...
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