Google Ads Management Packages Built Around Your Market
Choose a focused management scope based on campaign complexity, locations, products, conversion tracking, and the level of testing your goals require.
A Package Should Reflect the Work Required to Manage Performance
Campaign structure, tracking, creative, landing pages, and reporting defined before launch
Two advertisers spending the same amount can require very different management. One may need a focused local search campaign. Another may operate across locations, products, languages, shopping feeds, remarketing audiences, and several conversion paths.
Heyday scopes Google Ads management around market complexity, available data, customer economics, creative needs, landing experience, and the amount of testing required. Media spend is separated from management fees, and the proposal documents responsibilities before work begins.
Focused Search Management
Designed for a defined service, geography, and conversion path. Work can include account review or setup, keyword and search-term control, negative keywords, ads, extensions, location and schedule settings, conversion validation, ongoing optimization, and monthly reporting.
This scope fits advertisers that need disciplined demand capture without unnecessary campaign layers. Final suitability depends on competition, budget, sales economics, and how much data the market can produce.
Growth and Testing Management
Built for businesses with several services, audiences, offers, or locations and enough budget to test meaningful combinations. Scope can add landing-page recommendations, remarketing, creative variation, audience signals, call tracking, CRM feedback, and a documented testing roadmap.
Optimization considers qualified outcomes rather than treating every form or call as equal. Budget shifts follow agreed evidence and operational capacity.
Multi-Market or Commerce Management
Complex accounts can require market segmentation, product feeds, Performance Max governance, shopping campaigns, asset production, inventory coordination, regional budgets, multiple conversion actions, and deeper reporting.
The proposal identifies platform access, feed ownership, data dependencies, approval workflow, landing-page responsibilities, and reporting requirements so account complexity is visible before launch.
What We Do
What Google Ads Management Can Include
Exact deliverables depend on account condition, goals, market, budget, and required integrations.
Account and Tracking Audit
Review campaign structure, search terms, settings, conversion actions, attribution, landing pages, and historical performance.
Learn MoreSearch Campaign Management
Keywords, negatives, ads, assets, match types, bidding, budgets, geography, schedules, devices, and ongoing search-term control.
Learn MoreShopping and Performance Max
Feed readiness, asset groups, exclusions, audience signals, conversion quality, and campaign governance where appropriate.
Learn MoreLanding Page Coordination
Align the search promise with relevant content, proof, calls to action, mobile usability, and measurement.
Learn MoreLead Quality and CRM Feedback
Connect available campaign data with qualification, appointments, opportunities, sales, or revenue.
Learn MoreReporting and Decisions
Explain spend, qualified outcomes, tests, changes, limitations, and recommended next actions.
Learn MoreMedia budget, management fees, production, landing pages, software, and third-party costs are identified separately in the proposal.
Metrics That Matter
Metrics Used to Manage Google Ads
Qualified Conversion Volume
Separates meaningful calls, forms, bookings, purchases, or opportunities from low-quality platform events.
Cost per Qualified Outcome
Shows acquisition efficiency against the business definition of a useful lead or sale.
Search-Term Quality
Reveals whether budget is reaching relevant intent and where negatives, match types, or structure need attention.
Pipeline or Revenue Contribution
Connects advertising with downstream CRM or ecommerce outcomes when system access supports it.
Why Heyday
What Changes the Package and Fee
Scope follows workload and risk—not a percentage of spend alone.
Campaign Complexity
Services, products, locations, languages, feeds, audiences, and conversion paths increase management requirements.
Measurement Readiness
Tracking repair, call systems, consent, CRM integration, and revenue feedback may require work outside the ad account.
Creative and Landing Needs
New copy, assets, offers, or landing pages should be scoped rather than hidden inside an unclear management fee.
Testing Cadence
Markets with sufficient budget and volume can support more structured tests and reporting than small, low-volume accounts.
Let's Work Together
Need the Right Google Ads Scope?
Share the market, services or products, monthly media budget, current account status, and how your team defines a qualified outcome. Heyday will recommend a focused scope and separate media spend from management and production costs.
How We Work
How Google Ads Management Starts
Scope first, then build, validate, and improve.
Business and Account Review
Confirm goals, economics, priorities, market, historical data, capacity, offers, and current account condition.
Measurement Validation
Define qualified actions and verify tags, calls, forms, ecommerce events, consent behavior, and available CRM feedback.
Campaign Plan
Document structure, geography, audiences, budget, keywords, creative, landing pages, exclusions, and tests.
Launch or Rebuild
Implement approved changes, quality-check delivery and conversion signals, and establish a controlled learning period.
Optimize and Report
Improve search terms, bids, budgets, ads, assets, landing experience, and qualification using observed evidence.
Selected Work
See the Work Behind the Strategy
Explore published client stories showing how Heyday combines strategy, creative, media, web, and measurement.
Automotive
Toyota: Driving Results
South Dade Toyota of Homestead delivers top-notch service and a wide selection of Toyotas — Heyday drove measurable showroom traff...
Read Case Study →
Healthcare / Dental
Dental America
Heyday's targeted campaigns helped Dental America grow its patient base across South Florida.
Read Case Study →
Restaurant / Food & Beverage
KAE Sushi
KAE is a fusion restaurant that blends flavors from traditional cuisines — Heyday drove awareness and foot traffic from day one.
Read Case Study →Also Explore
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Learn MoreFAQ
Google Ads Package FAQs
Can't find what you're looking for? Contact our team and we'll be happy to help.
Contact UsFees depend on campaign complexity, markets, products or services, tracking, creative, landing pages, reporting, and testing requirements. Heyday provides a written scope after reviewing those inputs.
No. Google media spend is paid separately. The proposal also identifies management, production, landing-page, software, and third-party costs where relevant.
A useful budget depends on competition, search demand, conversion economics, geography, and the amount of evidence needed for decisions. Heyday evaluates fit before recommending a level.
Yes. The account is reviewed first. Depending on history and structure, the recommendation may be to repair, reorganize, rebuild, or preserve campaigns that already provide useful evidence.
No. Performance depends on market demand, competition, budget, offer, website, tracking, sales follow-up, and other factors. Management provides disciplined execution and evidence-based improvement without guaranteeing a specific outcome.
