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Who We Are/Our Team

The people behind Heyday

The people doing the work are in the room.

Strategy, account leadership, creative, community, public relations, media, business development, and web share context around the same client objective.

44 current profiles9 disciplinesMiami + Colombia collaboration
Eduardo Moya
Eduardo Moya / Chief Executive Officer
Maria Fernanda Uribe
Maria Fernanda Uribe / Account Team Director
Laura Dominguez
Laura Dominguez / Account Executive
Madison Wiersma
Madison Wiersma / Account Executive
Ximena Gonzalez
Ximena Gonzalez / Director Account Strategist
44 peopleone connected team

How the team works

Different disciplines. Shared accountability.

Great marketing starts with great people-and at Heyday, our team is the heart of everything we do. We’re a group of passionate storytellers, creative thinkers, and strategic problem-solvers who thrive on collaboration and innovation. More than just colleagues, we’re a tight-knit family that celebrates wins together, pushes each other to be better, and brings big ideas to life. Get to know the faces behind Heyday, we can’t wait to meet you! Clients should not have to translate one objective across disconnected vendors. We organize the work so specialists understand the business context, dependencies, approval path, and evidence that matters.

01 / One brief

Start from the same business problem.

Account, strategy, creative, media, PR, community, and web teams receive aligned objectives, audience context, constraints, timing, and available evidence.

02 / Clear owners

Give every decision a responsible person.

Collaboration works when deliverables, dependencies, reviews, approvals, deadlines, and next actions remain visible across the engagement.

03 / Parallel craft

Move together without flattening expertise.

Specialists can research, plan, design, write, produce, configure, distribute, and measure in parallel while each discipline protects its standards.

04 / Closed loop

Turn reporting into the next decision.

The team shares what changed, what remains uncertain, which limits affect attribution, and what the business should test or improve next.

44current profiles
9represented departments
Miamiclient and market context
Colombiaintegrated collaboration
01

Leadership

1 member

02

Account Executives

7 members

03

Account Strategists

7 members

04

Community Management

6 members

05

Graphic Design

11 members

06

Business Development

4 members

07

Public Relations

4 members

08

Web Development

3 members

09

Creative Department

1 member

One team across locations

Miami roots. Cross-border collaboration.

Heyday combines South Florida market context with colleagues in Colombia. Clients work with one coordinated agency structure, not separate teams that require separate briefs.

Miami

Client partnership and market context

Coral Gables anchors leadership, client relationships, local networks, business context, and the cultural fluency required to work across South Florida.

Colombia

Integrated strategy, creative, community, and production

Cross-border colleagues expand perspective and production capacity while using the same priorities, systems, owners, reviews, and quality expectations.

Together

Shared context instead of repeated handoffs

The structure works when information travels with the work. Clients should know who owns the outcome and specialists should understand why each deliverable exists.

Start with the objective

What are you building, fixing, launching, or scaling?

Share the business context, audience, timing, current systems, constraints, and desired outcome. The team will review the request, identify the relevant disciplines, and reply with a clear next step.

  • One brief across the relevant specialists
  • Clear responsibilities and approval paths
  • Recommendations tied to business context
  • Response within one business day

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What happens next: our team reviews your request and replies within one business day.