Digital marketing questions, answered.

What is Heyday Marketing?

Heyday is an integrated marketing agency headquartered in Miami with a team in Bogotá. We connect strategy, creative, paid media, social media, content, PR, web and measurement around a defined business objective.

What does a full-service marketing agency mean?

It means one agency can coordinate several marketing disciplines instead of making the client manage disconnected vendors. The exact team and services depend on the written scope, so full-service does not mean every capability is automatically included.

What kinds of clients do you work with?

Heyday works with growing businesses, established brands, multi-location organizations and public-sector teams across industries such as hospitality, healthcare, retail, automotive, real estate and entertainment. Fit depends on the problem, access, timing and available investment.

Do you work with clients outside Miami?

Yes. Heyday serves clients in other US markets and internationally. The team works in English and Spanish, with collaboration structured around the client’s location, time zone, approvals and market context.

How is agency pricing determined?

Pricing is based on scope, team, production volume, channels, campaign complexity, reporting needs and timing. The proposal separates agency fees from items such as media spend, creators, talent, travel, printing, software or third-party production when they apply.

Do you offer one-time projects and ongoing retainers?

Both can be appropriate. A website, brand system or campaign launch may have a project scope. Ongoing media, content, SEO, community management or PR usually needs a recurring operating cadence. The proposal states the structure, term and included work.

What should I prepare before the first conversation?

Bring the business objective, current marketing channels, available performance data, target audience, timing, decision makers, known constraints and a realistic investment range. Existing brand assets, analytics access and examples of past work also help the team assess fit.

How long is the commitment?

The commitment depends on the work. A defined project may use milestones and a completion date, while ongoing services may use a stated initial term and renewal structure. The proposal and agreement describe timing, cancellation terms and responsibilities before kickoff.

How soon should I expect marketing results?

There is no responsible universal promise. Paid campaigns can produce signals quickly when tracking and demand are ready. SEO, brand, content and reputation work typically need more time. Heyday defines early indicators, business outcomes and realistic review points for the specific engagement.

How often will I receive reports?

The reporting cadence is defined in scope. Active engagements commonly include a monthly performance review, while some campaigns need more frequent operating updates. Reporting should connect activity and spend to the agreed KPIs, decisions and next actions.

How do you measure success?

Measurement begins with the business objective and the data that can be trusted. Depending on scope, that may include qualified leads, booked appointments, revenue, acquisition cost, conversion rate, search visibility, engagement or reputation signals. Platform metrics are not treated as the whole business result.

What happens after I request a proposal?

The team first confirms the problem, priorities, current setup, required access, timing and fit. If there is a useful path forward, Heyday prepares a scope with deliverables, ownership, investment, dependencies and measurement. Work starts only after approval and kickoff requirements are clear.

How long does a website project take?

A focused marketing website often takes about 4-8 weeks, but timing depends on page count, integrations, content readiness, approvals and revision cycles. Ecommerce, custom development, migration and complex data work can require a longer plan.

Can Heyday build an ecommerce website?

Yes. Ecommerce work can include discovery, customer journeys, product and collection structure, design, development, payments, analytics and launch support. Platform choice, catalog work, integrations, content entry and ongoing operations are defined in the scope.

Can your team create the content?

Yes, when content production is included. Heyday can support copywriting, design, photography, video and channel adaptation. Volume, locations, talent, licensing, approvals and usage rights are specified before production begins.

Do you manage social comments and messages?

Community management can be included for agreed channels, hours and response types. The client and Heyday establish escalation rules for customer service, legal, medical, crisis or sensitive issues that require an authorized internal response.

Does branding include a brand book?

A brand guidelines document can be included with a branding engagement. Its depth depends on scope and may cover identity usage, color, typography, voice, imagery, templates and rollout guidance. Naming, research, packaging or environmental applications are separate unless listed.