Amazon DSP Management for Audience, Video, Display, and Commerce Signals
Plan programmatic campaigns across Amazon and third-party supply with explicit audience, inventory, frequency, creative, and measurement controls.
Amazon DSP Management for Audience, Video, Display, and Commerce Signals
Programmatic display, video, and streaming scope; excludes product-level Sponsored Products and brand-led Sponsored Brands management.
Amazon DSP serves a different buying job from self-service sponsored ads. Heyday defines the audience, inventory, funnel role, product or brand priority, creative requirements, frequency, budget, exclusions, landing destination, and measurement plan before activation. Access, minimums, available signals, and reporting vary by market and account.
Define a Programmatic Job Before Selecting Audiences
DSP can support reach, category education, product consideration, retargeting, launch, or cross-channel reinforcement. We document the business objective and decision window first, then evaluate Amazon audiences, advertiser inputs, contextual opportunities, inventory, geography, frequency, and exclusions against privacy and platform rules.
Coordinate Supply, Creative, Landing Paths, and Frequency
Display, online video, streaming, and other inventory need compatible assets and expectations. We plan formats, messages, landing destinations, sequencing, brand safety, pacing, and frequency so the program does not overwhelm a small audience or send high-cost attention to an unprepared experience.
Treat Platform Attribution as One Evidence Source
Reporting reviews delivery, viewability, reach, frequency, audience, creative, site behavior, Amazon-attributed outcomes, and available third-party or first-party measures. We identify which signals are observed, modeled, or unavailable and avoid presenting attributed activity as guaranteed incrementality.
Scale Only After Readiness and Learning
Budget increases follow inventory, product economics, creative supply, audience saturation, learning quality, and confirmed business constraints. Tests use named hypotheses and decision rules so reach does not expand faster than the brand can interpret performance.
What We Do
Amazon DSP Management Scope
A bounded engagement with prerequisites, deliverables, owners, and decision signals.
Strategy and readiness
Campaign architecture
Creative coordination
Optimization and reporting
How We Work
From Readiness to Measured Improvement
Delivery Process
Qualify
Confirm fit, access, prerequisites, owners, constraints, evidence, and measurement.
Plan
Document scope, architecture, inputs, decisions, QA, and reporting before execution.
Execute
Launch or implement approved work with controlled changes and accountable ownership.
Learn
Review agreed signals, limitations, business feedback, and next actions.
Selected Work
See the Work Behind the Strategy
Explore published client stories showing how Heyday combines strategy, creative, media, web, and measurement.
Retail / Consumer Electronics
BrandsMart USA: Driving 751K Views for a Holiday Influencer Campaign
How Heyday Marketing and A Day in Miami activated 34 influencers across South Florida to generate 751K views, 151K accounts reache...
Read Case Study →
Food Delivery / Technology
Doordash: Influencer Campaign
DoorDash makes it easy to get your favorite meals and essentials delivered straight to your door. Heyday built an influencer campa...
Read Case Study →FAQ
Frequently Asked Questions
Can't find what you're looking for? Contact our team and we'll be happy to help.
Contact UsNo. DSP is programmatic media across display, video, streaming, and available supply. Sponsored Products promotes individual listings through cost-per-click placements.
Available campaigns can use Amazon-owned and third-party supply, subject to account, market, inventory, privacy, audience, and platform availability.
Access paths and minimums vary. Heyday confirms current platform, managed-service, partner, market, creative, and measurement requirements before proposing scope.
No. Attribution and incrementality are different. The measurement plan states which outcomes are observed, modeled, tested, or unavailable.
