Influencers for Impact: Earning Trust in Personal Injury

Objective

The campaign aimed to use influencers and public figures to increase awareness of AMG’s services, build trust with accident victims through authentic storytelling, differentiate AMG from impersonal competitors, and drive inbound leads through short-form content.

Strategy & Execution

Heyday developed an influencer-led content system centered on credible local voices, authentic recovery stories, and coordinated organic and paid distribution.

Local Athlete + Creator Pairings

• Partnered with athletes, lifestyle influencers, and community leaders in the Miami-Dade area.
• Selected personalities with real stories of injury, recovery, or community leadership.
• Positioned influencers as advocates, focusing on safety, awareness, and access to care.

Short-Form, Story-Led Content

Produced Instagram Reels and similar short-form content showing:

• Influencers visiting an AMG-referred clinic.
• Personal stories about recovery or car accidents.
• A calm, reassuring tone with clear next steps for viewers.
• Branded content designed to feel useful and authentic instead of like a traditional ad.

Strategic Distribution

• Influencers posted content organically to their feeds and stories.
• AMG reposted content across its channels.
• Top-performing influencer posts were boosted through Meta Ads to maximize reach and engagement.

Results

• 3.2M+ combined video views across influencer and brand accounts.
• 28% average engagement rate on top videos.
• Surge in DMs and contact form submissions referencing influencer videos.
• Increased branded searches for “AMG injury help” and “AMG medical.”
• New referral partnerships initiated after influencers tagged AMG.