Luxury Heritage. Scaled for Digital Growth.

Heyday built a structured growth system across three pillars: acquisition (full-funnel paid media on Meta), conversion (Shopify CRO including product storytelling, bundling, cross-sell, and checkout optimization), and retention (Klaviyo email and SMS lifecycle flows). Rather than overinvesting in paid ads without fixing conversion and retention, all three systems were built simultaneously — creating a scalable engine where every dollar of ad spend worked harder and more customers became repeat buyers.

We built a full-funnel paid media architecture: brand storytelling campaigns at the top of the funnel to create awareness and aspiration for the luxury leather brand, UGC and review-based content in the middle of the funnel to build trust and consideration, and dynamic product ads at the conversion stage to capture high-intent demand. Evergreen prospecting ran alongside retargeting to maintain a consistent pipeline of new and returning customers, which is what produced the 4.5x ROAS.

Klaviyo's power is in behavioral automation — triggering the right message at exactly the right moment in the customer journey. For Land Leather, we built welcome flows for new subscribers, post-purchase education and leather care content that built brand loyalty, win-back sequences for customers who hadn't purchased in 90+ days, VIP flows for high-value customers, and urgency-driven SMS for product launches and drops. Together, these flows contributed to a 65% increase in returning customers.

Luxury e-commerce requires a different CRO approach than mass-market brands. Rather than discount-driven urgency, the focus is on premium product storytelling — educating customers on materials, craftsmanship, and brand heritage to justify price points. For Land Leather, we enhanced product pages with richer descriptions and imagery, introduced strategic product bundling that increased average order value, optimized checkout flows to reduce abandonment, and implemented abandoned cart recovery sequences — all while maintaining the editorial visual language that makes the brand premium.

The key is separating the performance layer from the brand layer. Land Leather's paid media, email automations, and CRO optimizations are all designed to be performance-efficient — but every customer-facing touchpoint, from ad creative to email design to cart experience, adheres to the brand's premium editorial aesthetic. Scaling a luxury brand means optimizing the systems behind the scenes while elevating the experience the customer actually sees.