Google Ads for Med Spas
Capture Miami patients who are actively searching for your treatments and ready to book with targeted Google Search and display campaigns.
When a Miami patient searches "Botox near me," "best med spa in Brickell," or "coolsculpting Miami Beach," they're not browsing — they're deciding. Google Ads put your practice at the top of those results at the exact moment a potential patient is ready to choose a provider. For med spas with a defined service area in South Florida, Google Search advertising is one of the highest-converting patient acquisition channels available.
Search Campaign Strategy for Aesthetics Practices
- Procedure-specific campaigns: Dedicated ad groups for each core treatment — Botox, dermal fillers, laser hair removal, body contouring, microneedling, chemical peels — each with tightly matched keywords and landing pages that speak directly to that treatment.
- Location-based keywords: Targeting searches that include Miami neighborhood names — "Botox Coral Gables," "filler injections Brickell," "med spa Aventura" — capturing the high-intent local searches that drive the best new patient quality.
- Branded search protection: Ensuring your practice appears first when patients search directly for your name, protecting your brand from competitors bidding on your practice name.
- Competitor conquesting: Appearing in searches for competing Miami med spas — reaching patients actively evaluating their options and presenting your practice as the superior alternative.
Google Local Service Ads for Med Spas
Google Local Service Ads (LSAs) appear above traditional search ads and display your practice name, rating, and phone number — with a "Google Screened" or "Google Guaranteed" badge that builds immediate credibility. For med spas in Miami-Dade and Broward County, LSAs can be a cost-effective complement to traditional Search campaigns, with billing on a per-lead rather than per-click basis.
Display and Remarketing Campaigns
- Google Display Network: Visual banner ads across thousands of websites and apps that keep your practice visible to potential patients in your service area — building the name recognition that drives branded searches.
- YouTube pre-roll: Short video ads that play before the beauty, wellness, and lifestyle content your target patients are already watching — delivering your practice's message in the format that best showcases aesthetics results.
- Website remarketing: Target past website visitors across the Google Display Network and YouTube — following up with specific treatment offers timed to your practice's promotional calendar.
Landing Page Optimization
Google Ads are only as effective as the pages they send traffic to. We build and optimize procedure-specific landing pages for your Miami med spa — designed to convert clicks into consultation requests with fast load times, compelling before-and-after imagery, clear offers, and frictionless booking forms that integrate directly with your practice management software.
