F1: The Plaza Coral Gables
The Second Annual F1 Race Viewing Party turned community excitement into a high-impact brand experience for The Plaza.
Event Recap
The second annual F1 race viewing party at The Plaza Coral Gables was a tremendous success, attracting hundreds of visitors to the plaza for the day. Beyond being a lively celebration, the event effectively served as a successful PR campaign, significantly boosting awareness for The Plaza Coral Gables and solidifying its status as a central hub in the Coral Gables community.
Pre-Event Marketing
To drive ticket sales and maximize event awareness, we executed targeted pre-event marketing through sponsored content on Instagram. This approach helped build excitement and anticipation, leading to a successful turnout.
Audience Reached: 5K+
Influencer Marketing
The following influencer accounts posted to Instagram before, during & after the event:
• A Day in Miami (@adayinmiami) – 229K followers
• Tiffany Martin (@tiffanymartinx) – 19.6K followers
• Yaniris Delgado (@_yanisworld) – 32.6K followers
• Melanie Herrera (@menyeduworld) – 22.2K followers
• Paola Ortiz (@paolaonthemove) – 128K followers
• Luisa Rangel (@luisarangeloficial) – 16.7K followers
• Jessica Gonzalez (@jessicasaho) – 191K followers
• Alicia Galantic (@healthing_you) – 52.8K followers
Total Combined Audience: 691.9K
Miami Bucketlist Partnership
We partnered with Miami Bucket List, a local event promotional page with 508K followers on Instagram, to sell additional tickets. This partnership included:
• 2 feed posts
• Inclusion in a newsletter or Instagram story
Audience: 508K
Eventbrite Promotion & Ticket Sales
In addition to Miami Bucklisters, we pre-sold tickets online, selling out in 3 weeks and maxing out event capacity, with a waitlist of attendees who showed day-of to see if they could get a spot in the event.
Brand Partnerships & Sponsorships
We collaborated with leading local and global brands to bring this event to life through sponsored activations. Partners included:
• Mercedes-Benz of Coral Gables
• Bacardi
• Heineken
• Allied Universal Services
• Ponce Park Coral Gables
These partnerships not only enhanced the attendee experience but also reinforced the event's credibility, reach, and cultural relevance.
Event Successes
The event was sold out with the space we had. The pre-event promotions with influencers reached an audience of over 600,000, making this one of the most impactful community events at The Plaza Coral Gables.
