HOLIDAY SUCCESS
How SOFLO Increased ATV Bookings by 156% with Targeted Ads
CHALLENGES
SOFLO, a company focused on offering ATV rentals, sought to increase their visibility and drive more bookings during the highly competitive holiday season. They wanted to leverage Meta and TikTok platforms to reach a broad audience and target individuals who would be interested in adventure tourism in South Florida.
The key challenge was to effectively compete with other holiday offers and generate significant reach while maintaining budget efficiency.Â
THE APPROACH
We implemented a targeted advertising strategy across Meta and TikTok, optimizing each platform’s unique capabilities to ensure maximum exposure during the peak holiday season.
TIKTOK ADS STRATEGY
For TikTok, the goal was to maximize reach. We tailored the messaging to appeal to active, adventurous individuals who engage with outdoor lifestyle content.
Our strategy targeted users interested in camping, motorcycles, and family activities, ensuring that we captured the attention of a highly relevant audience.Â
SPECIAL AUDIENCES
Engaged audiences interested in entertainment and outdoor adventuresÂ
CREATIVE FORMATS
Video ads with display cards showing seasonal promotions and dealsÂ
META ADS STRATEGY
On Meta, we focused on driving traffic through link clicks to the website. We used broad targeting within the Miami-Ft. Lauderdale DMA, with no interest-based filters, allowing us to reach a wider audience while still focusing on new customers.Â
SPECIAL AUDIENCES
• 5% Lookalike Audience from previous video viewers
• Retargeting website visitors (last 120 days)
• Video engagement and Instagram account interactionsÂ
CREATIVE FORMATS
Video ads featuring attractive offers for holiday ATV bookings
EXECUTION & OPTIMIZATION
BUDGET PACING
Evenly distributed at the start, with additional spend allocated at the end to extend the campaign’s duration, keeping performance high throughout the holiday period.Â
CAMPAIGN PERFORMANCE
The campaign performed strongly from start to finish. There were no major challenges, and the campaign’s results consistently exceeded expectations.Â
RESULTS
META ADS RESULTS
CTR
CTR
CTR INCREASE
LINK CLICKS
LANDING PAGE VIEWS
+1% vs. previous month
PERFORMANCE HIGHLIGHTS
Exceeded expectations
TIKTOK ADS RESULTS
CPM
REACH
PERFORMANCE HIGHLIGHTS
• Achieved expected reach despite the high competition during the holiday season
• Maintained industry-standard CPM
YEAR-OVER-YEAR BUSINESS IMPACT
Thanks to the campaign’s success, SOFLO saw a significant increase in ATV bookings:
December 2023
December 2024
BENCHMARK COMPARISON
Performance was in line with or exceeded expectations, especially given the seasonal competition and higher advertising costs.
The campaign’s ability to generate such a significant increase in bookings is a testament to the effectiveness of the strategy.Â
INSIGHTS & TAKEAWAYS
• Early access to creative materials and extended campaign duration played a significant role in the campaign’s success.
• The simplified targeting on Meta allowed us to reach a broader audience with a relevant, seasonal message, ensuring that we connected with both new and engaged customers.
• Consistency in performance and budget efficiency highlighted the campaign’s adaptability to both platforms’ algorithms, ensuring optimal results.Â
CREATIVE SAMPLES
CREATIVE SAMPLES
META AD EXAMPLE
