SUCCESSFUL LAUNCH STRATEGY
for Maíz y Agave
Client: Maíz y Agave
Location: Coral Gables, Florida
Services Provided: Restaurant Launch Strategy, Influencer Marketing, SEO, Paid Media, Public Relations, Community Relations
Duration: Ongoing
Project Value: $400,000
OBJECTIVE
Develop and execute a fully integrated marketing and media strategy to support the launch of Maíz y Agave, a high-end Mexican culinary concept.
The goal: generate buzz, drive targeted traffic, and establish the restaurant as a must-visit dining destination from day one.
STRATEGY & EXECUTION
1. Influencer Seeding & Content Amplification
Prior to opening, we invited select influencers to experience Maíz y Agave through a “Special Access” preview event, allowing us to produce premium content in advance.
• That content was repurposed into a targeted paid campaign with a compelling CTA: “Request an Invite to the Grand Opening.”
• The strategy drove anticipation and demand before the restaurant officially opened.
2. Media Push & Ribbon Cutting Activation
We coordinated a high-visibility media campaign tied to the ribbon-cutting ceremony with the mayor and city officials in attendance.
• Local broadcast and lifestyle publications covered the event, providing instant third-party credibility.
• The media coverage was leveraged further through social channels and remarketing.
Outlets for Grand Opening
3. Long-Term SEO & Paid Media Strategy
Six months prior to launch, we began building digital momentum:
• SEO efforts focused on high-intent terms like “Best Mexican in Coral Gables” and “Fine Dining Latin Cuisine.”
• A paid media strategy (Meta, Google, YouTube) helped warm up audiences and build familiarity with the brand and location.
4. Community Integration
To establish a strong presence within the local community, we:
• Joined local chambers of commerce and professional associations
• Engaged with community organizations to maintain visibility and foster relationships
5. Visual Location Recognition
We created location-specific video ads that featured the storefront and signage, so potential customers would instantly recognize it while passing by.
• Geo-targeted social and OTT placements helped capture interest in real time.
6. Discovery Platform Optimization
We ensured Maíz y Agave appeared on all major platforms:
Google Maps
OpenTable
Yelp
Doordash and other delivery apps
These listings were fully optimized for branding, visuals, and keyword visibility.
7. Award Submissions & Local Tastemaker Outreach
We submitted Maíz y Agave for local culinary awards to build long-term credibility.
We also invited well-known locals and cultural influencers to dine early and share their experiences, accelerating word-of-mouth reach.
RESULTS
• Grand Opening at capacity, with pre-launch buzz driving hundreds of “Request an Invite” submissions
• Media coverage secured in local press, food blogs, and lifestyle outlets
• Strong local visibility across search engines and maps
• Sustained brand awareness and engagement post-launch, supported by ongoing digital and community efforts