Influencers for Impact: Earning Trust in Personal Injury
for Accident Medical Group (AMG)
Client: Accident Medical Group (AMG)
Location: South Florida
Services Provided: AMG is a medical referral group connecting accident victims with doctors and legal partners. Heyday leveraged local influencers to build credibility and differentiate the brand.
Duration: Ongoing
OBJECTIVE
The campaign aimed to use influencers and public figures to increase awareness of AMG’s services, build trust with accident victims through authentic storytelling, differentiate AMG from impersonal competitors and Drive inbound leads via short-form content.
STRATEGY & EXECUTION
Heyday’s Influencer Strategy
1. Local Athlete + Creator Pairings
- Partnered with athletes, lifestyle influencers, and community leaders in the Miami-Dade area.
- Chosen personalities had real stories of injury, recovery, or community leadership.
- Positioned influencers as advocates, focusing on safety, awareness, and access to care.
2. Short-Form, Story-Led Content
Produced Instagram Reels (and similar content) showing:
- Influencers visiting an AMG-referred clinic.
- Personal stories about recovery or car accidents.
- Emphasized a calm, reassuring tone and clear next steps for viewers.
- Delivered branded content that successfully avoided feeling like an ad.
3. Strategic Distribution
- Influencers posted content organically to their feeds and stories.
- AMG reposted across its channels.
- Top-performing influencer posts were boosted via Meta Ads to maximize reach and engagement
RESULTS
- 3.2M+ combined video views across influencer and brand accounts.
- 28% average engagement rate on top videos.
- Surge in DMs and contact form submissions referencing influencer videos.
- Increased branded searches for “AMG injury help” and “AMG medical”.
- New referral partnerships initiated after influencers tagged AMG