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Digital Marketing Strategy: What is it and why do you need one?

To remain competitive in today’s market you must have some kind of digital marketing strategy. The vast majority of customer activity is now found on digital and mobile platforms. To market your product or service demands a digital marketing strategy. 

Even when people are not actively shopping or searching for a service, they are online doing all kinds of things. From social media to reading the news, potential customers are engaged in digital systems, and this is the place to insinuate your product or service. To do this requires a digital marketing strategy. 

An effective digital marketing strategy consists of multiple areas of concern. Your digital marketing strategy needs to be based on real data, and your digital marketing strategy needs to have mechanisms that will measure results. A digital marketing strategy that works is dynamic. 

What is a digital marketing strategy? What are the many features of digital marketing strategy? And how can you make digital marketing strategy work for your brand? This guide will give you the details on digital marketing strategy.  

What is Digital Marketing Strategy?

A digital marketing strategy is a plan that makes it possible for you to attain specific goals through online digital marketing channels through paid, earned and owned media. A digital marketing strategy is like a roadmap of online channels that are designed to make the best use of digital media to further your business goals. 

A digital marketing strategy employs market research, and online strategies like search engine optimization, and makes it possible to evaluate your results. A good digital marketing strategy is something that continues to work and make adjustments even after it is put in place. 

Why Digital Marketing?

The reason you need a digital marketing strategy is because of the ways online business works as opposed to more traditional channels. Online digital channels, the speed and reach of the digital network, and the many options that open up because of these factors make it necessary to use a digital marketing strategy. Some of the key reasons why you need a digital marketing strategy include: 

Trackable and Measurable

Traditional advertising and marketing required weeks or even months to determine the results of a marketing strategy. With digital marketing and advertising, strategies and advertising campaigns can be analyzed and measured in days or even hours. With the addition of things like social media analytic tools, you can track and measure the ways your marketing strategy is reaching customers and the level of conversions this marketing strategy produces.  


Digital optimization is the process by which digital technology makes it possible to improve strategies according to the data that is tracked and measured. Older marketing strategies required weeks and months to determine the effectiveness of a marketing strategy. Digital marketing strategies can be optimized using analytics and things like search engine results pages (SEPRS). These forms of data and analytics can allow you to continually adjust your digital marketing strategy to achieve optimum results.   

Broad and Targeted Reach

Digital marketing strategy allows you to reach specific targeted audiences. These audiences are determined through digital market research. This means the money you spend on marketing is directed directly at audiences that are most likely to buy your product. At the same time, these same digital marketing strategies allow you to fan your marketing strategy out toward a broader audience in order to expand your customer base. Digital marketing strategy makes it possible to optimize both of these goals. 

Key Components of a Digital Marketing Strategy

As with any other form of marketing, digital marketing strategy has some best practices and basic components that make it work. The key components of digital marketing strategy include:

Defining your brand

Before you can market your brand, you must have a complete and focused definition of your brand. Clearly describe what it is you are offering customers. Make sure customers can see what sets your brand apart from all the others. Stay focused, and do not try to be all things to all people. Make it clear and discernible what it is you offer. 

Defining S.M.A.R.T.(Specific, Measurable, Achievable, Relevant, Time-bound goals.)

SMART means you have determined specific goals to attain. You have also determined parameters to measure these goals. Make sure your goals are realistic and achievable. It is crucial that your goals are relevant to your brand and the type of business you are running. And finally, these goals must have deadlines and specific spans of time to reach these deadlines and goals. By making sure that all these features are in place, you increase the likelihood that your objectives are attainable within the right time frame. 

Identifying your target markets

To identify your target market, you first take account of your existing customer base. You also need to take into account your competition. Analyze your product or service and determine who benefits from this product or service. Choose specific demographics like age, gender, income level, marital status, etc. Take account of psychographics like personality, attitudes, values, interests and hobbies, lifestyle, and behavior. 

Performing competitive analysis

A competitive analysis is much more than taking stock of what your competitors are doing. A comprehensive competitive analysis identifies gaps in the market you can use to your advantage. It helps you develop new products and services to meet unmet demands. A competitive analysis also reveals market trends before they run their course.

Management and allocation of resources

Management and allocation of resources involve assigning your resources to the best tasks. It means learning to allocate resources to ensure each feature of your digital marketing plan is optimized. Management and allocation of resources also mean continually re-evaluating how you are designating resources as you gain more data. 

Reviewing campaign performance

No digital marketing strategy is complete simply as it is. You must always review results and make adjustments according to new data and analysis. An effective digital marketing camping is one you keep under constant re-evaluation and re-adjustment. 

How to structure a digital marketing strategy?

When it is time to pull all the components of a digital marketing strategy together, you will need a structure that makes it possible for the entire strategy to not only hold together but also work together to achieve your goals. The basic structure of a digital marketing strategy has the following features:

Planning. This includes SMART goals, market analysis, customer research, competitor research, and search analysis. 

Implementation. This involves creating content, building a website, ad, and video content, photography, social media content, and press releases, and other public relations materials. 

Execution. Here you align people, processes, and technology to increase revenue using technology. This will involve strategic web design, SEO, social media and paid advertising.  

Analysis. Collect and review data. Take stock of customers and markets to evaluate the performance of your digital marketing strategy. 

Reporting. Convert data into informational summaries highlighting specific actionable items for increased performance. 

Measuring. Measuring includes an increase in customers, revenue, and ways to decrease costs. 

Keep in mind that the structure of a digital marketing strategy entails all of these features. The great advantage of a digital marketing strategy over older models is that all of these things can take place almost simultaneously. You can perform measuring processes as you are formulating plans and implementing new strategies based on analysis and reporting. 

Digital Marketing Examples

As we noted above, a digital marketing strategy makes use of multiple channels. To make the most of your digital marketing, you need to make use of as many of these channels as possible. Examples of digital marketing include:

Social Media Marketing (SMM)

Social media marketing (SMM) refers to both paid and organic digital marketing on social media networks like Facebook Twitter, and Instagram. Social media comprise the hub of where potential customers communicate with each other. Strategies that place your brand within these media become some of the most essential forms of brand engagement. 

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of getting free traffic from organic search engine activity. By optimizing your website and your online content, you gain the attention of search engines like Google, Bing, and Yahoo. SEO can bring your brand to the top of a search engine query making your brand more visible than others. SEO uses algorithm data to determine keywords and phrases that search engine web crawlers look for to meet the terms most searched on search engines. 

Search Engine Marketing (SEM)

Search engine marketing (SEM) is related to SEO. Both deal with marketing strategies that are designed to work with search engines. The main difference is that SEM involves paid advertising on search engine results. SEO involves manipulating the algorithm on organic searches. SEM, on the other hand, places your brand visibility at the top of searches by paying to have it placed. These ads appear in search results with a marker that designates them as paid content. 

Email Marketing. This is a form of direct marketing that involves sending a commercial message via email. This usually follows an email list that people have voluntarily signed up for, although marketing lists can be purchased. 

Marketing Automation. This type of digital marketing strategy utilizes software to automate otherwise monotonous tasks like email, social media posts, and some ad campaigns. These software systems can be made to send more personalized messages to customers. 

Digital Advertising. This refers to the full range of marketing through online channels like websites and streaming content. Digital advertising uses all media formats including text, images, audio, and video. 

Content Marketing. This refers to the strategic marketing approach that is focused on creating and distributing valuable, relevant, and consistent content that will attract and retain a clearly defined audience. 

Success in today’s market requires a digital marketing strategy. It simply is not enough to devise a strategy that will gain public attention. You also need a digital marketing strategy to maintain the image of your company and to help that image grow. Digital marketing strategy not only builds your public profile, but it also sustains that profile in the most beneficial ways. 

As you can see from this guide, there is a lot to an effective digital marketing strategy. To get the most out of a digital marketing strategy, you can leave things to professionals who are knowledgeable and will invest themselves in the success of your company. HeyDay Marketing Services digital marketing strategies that will help your business grow. 

HeyDay Marketing Services integration can create a digital marketing strategy campaign that will position your brand as a leader in your industry and create a positive image for your business in the media. 

HeyDay Marketing Services offers several packages for you to find the digital marketing strategy campaign that works for your company. We understand that one size does not fit all. For sound public relations strategies that work, allow HeyDay Marketing Services to assist you in developing a digital marketing strategy for your business.  


As you can see from this guide, a digital marketing strategy is essential for success, and a digital marketing strategy has a lot of moving parts. While it is possible to develop a digital marketing strategy on your own, it is simply not feasible to do this if you are paying attention to your own business. An effective digital marketing strategy requires the help of digital marketing professionals. 

The great advantage of digital marketing strategy is that these things are available even for small businesses. An effective digital marketing strategy that produces conversions is well within the reach of everyone.

Digital marketing strategy makes it possible to reach the most potential customers possible. With the right digital marketing strategy, you can reach your target audience and expand that audience. One of the great features of digital marketing strategy is that you can get measurable results fast and keep improving your digital marketing strategy toward greater success.

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