Stop the purposeless posting and let us help you create a content strategy that will support your marketing and business objectives.
Having a content strategy is important because it ensures that your time, money, and resources are contributing to the success of your business.
Your strategy will entertain the questions:
Not only will a strategy streamline your marketing efforts, but it will also make it easier for you to come up with content ideas.
With clearly defined content pillars or categories of content, the creative process will become less frustrating and more efficient for you.
We are a full-service agency that is ready to handle everything from strategy to production. However, we can create custom packages to fit the needs of your business if you want to rely on your own resources for part of the process.
Purchase our standard content strategy package:
Our content strategy process
1. We meet with the client.
Our team gathers information about the marketing objectives, target audience, and current strategy.
2. We conduct market research to determine the best positioning for the client’s brand.
Our team implements a mixture of qualitative and quantitative research methods, such as focus groups and surveys, to collect data.
3. Based on the marketing objectives and research, we choose strategies that will be the most effective for the client.
For example, if the client’s marketing objective is follower growth, we might suggest launching a giveaway or running an influencer campaign.
4. We create campaign ideas based on the chosen strategies.
Our innovative campaigns are designed to set the client apart from the competition to increase brand awareness and make a lasting impact on the target audience.
5. We set KPIs to measure the success of each campaign.
After the completion of each campaign, we send the client a report that contains the results.