OFFICIAL FORMULA 1 WATCH PARTY
AT THE PLAZA CORAL GABLES
EVENT REPORT
EVENT RECAP
The second annual F1 race viewing party at The Plaza Coral Gables was a tremendous success, attracting hundreds of visitors to the plaza for the day.
Beyond being a lively celebration, the event effectively served as a successful PR campaign, significantly boosting awareness for The Plaza Coral Gables and solidifying its status as a central hub in the Coral Gables community.Â
PRE-EVENT MARKETING
To drive ticket sales and maximize event awareness, we executed targeted pre-event marketing through sponsored content on Instagram. To boost ticket sales and increase event visibility, this approach helped build excitement and anticipation, leading to a successful turnout.Â
INFLUENCER MARKETING
The following influencer accounts posted to Instagram before, during & after the event:
A Day in Miami (@adayinmiami) – 229K followers
Tiffany Martin (@tiffanymartinx) – 19.6K followers
Yaniris Delgado (@_yanisworld) – 32.6K followers
Melanie Herrera (@menyeduworld) – 22.2K followers
Paola Ortiz (@paolaonthemove) – 128K followers
Luisa Rangel (@luisarangeloficial) – 16.7K followers
Jessica Gonzalez (@jessicasaho) – 191K followers
Alicia Galantic (@healthing_you) – 52.8K followersÂ
MIAMI BUCKETLIST PARTNERSHIP
We partnered with Miami Bucket List, a local event promotional page with 508K followers on Instagram, to sell additional tickets.
This partnership included:
2 feed posts
Inclusion in a newsletter or Instagram story
EVENTBRITE PROMOTION & TICKET SALES
In addition to Miami Bucklisters, we pre-sold tickets online, selling out in 3 weeks and maxing out event capacity, with a waitlist of attendees who showed day-of to see if they could get a spot in the event.Â
INFLUENCER MARKETING
We collaborated with leading local and global brands to bring this event to life through sponsored activations.
Partners included:
Mercedes-Benz of Coral Gables
Bacardi
Heineken
Allied Universal Services
Ponce Park Coral Gables
These partnerships not only enhanced the attendee experience but also reinforced the event’s credibility, reach, and cultural relevance.Â
EVENT SUCCESSES
Event was sold out with the space we had. And the pre-event promotions with influencers reached an audience of over 600,000.Â