While Coral Gables is famous and well-known among locals in South Florida, travelers from outside the region know the area for Miami and South Beach. To build hype and excitement around the opening of Plaza Coral Gables, there was a need to capture the attention and interest of out-of-state travelers, companies, and investors. However, demonstrating the value of coming to Coral Gables compared to alternatives became an obstacle for the project’s developers.

Without a dedicated content strategy or ongoing support, they struggled to highlight the many phenomenal advantages of Coral Gables. They didn’t feature noteworthy attributes such as proximity to the airport and beaches, access to free transportation options, and active tourism and business industries in online or printed media. Potential tenants had no idea just how incredible their location was.