Digital Marketing & Advertising Work
Integrated campaigns connecting audience, creative, media, landing experiences, and measurable business outcomes.
This collection shows how Heyday approaches digital marketing and advertising as a connected system. The work can include campaign strategy, paid search, paid social, media buying, creator partnerships, content production, landing pages, tracking, and CRM follow-up. Scope changes by client, but the operating principle remains consistent: each channel needs a defined role in the customer journey.
Use these projects to examine the challenge, campaign mix, and documented result rather than treating one platform metric as the whole story. The selected case studies include destination marketing, tourism, automotive, healthcare, food delivery, and local customer acquisition. Where results are published, the case study explains the context and activities behind them.
A strong campaign should make the audience, message, offer, destination, conversion action, and reporting method explicit before spend scales. Heyday coordinates those pieces across strategy, creative, media, web, and measurement so learning from one channel can improve the next decision.
Results should be read with their stated time period, market, budget, starting point, and available attribution. A successful approach for one organization is evidence of relevant experience, not a promise that another business will receive the same outcome. New recommendations begin with current goals, constraints, and data.
Plaza Coral Gables
Driving 3 million annual visitors through integrated marketing, SEO, events, influencer campaigns, and OTT advertising.
SOFLO Off-Road Tours
From minimal online visibility to 168,000+ monthly impressions — a 1,103% increase in search impressions and 696% surge in organic clicks.
River Landing
Positioning River Landing Shops & Residences as a premier Miami waterfront destination, boosting traffic, visibility, and leasing leads.
SOFLO: Holiday Success
Using Meta and TikTok to boost visibility and bookings for ATV adventures during the competitive holiday season.
Toyota: Driving Results
Driving measurable showroom traffic and online leads for South Dade Toyota of Homestead.
Dental America
Targeted campaigns that helped Dental America grow its patient base across South Florida.
DoorDash: Influencer Campaign
An influencer campaign that expanded DoorDash's brand reach across South Florida.