What is Conversion Rate Optimization (CRO) and why do I need to know about it?
The online market dominates the business world these days. Anyone in business understands that success depends on making the right impression online and getting people to visit your business website. Much of the focus of marketers is the process of driving traffic to your website. But the additional step of turning that traffic into sales […]
Digital Marketing Strategy: What is it and why do you need one?
To remain competitive in today’s market you must have some kind of digital marketing strategy. The vast majority of customer activity is now found on digital and mobile platforms. To market your product or service demands a digital marketing strategy. Even when people are not actively shopping or searching for a service, they are online […]
Things you must know about Paid Social Advertising
Paid social advertising can feel like a burden for many people. Small businesses, especially those that got a start with social media accounts, may feel that paid social advertising is a leap they should not have to make. But paid social advertising is a reality for any effective marketing plan. The fact is, that more […]
How to find and develop your Buyer Personas
In order to market to someone, you need to know who that person is. It just makes sense that successful marketing requires a close knowledge of the people who are likely to receive your marketing message. This is where buyer personas come in. A major component of marketing campaigns involves detailed studies of the kinds […]
A Simple Guide on Web Design: Do and don’t
Your webpage is the gateway to your product or service. You should think of your webpage and your entire online presence as the place where customers get their first impression of who you are and what you are about. Given this, you need to have a superior web design. Web design is as important as […]
Your Complete Guide to Using Paid Media
In many ways, paid media is one of the oldest marketing strategies around. Paying for advertising goes back to the beginning of what we now call media. However, the digital world has accelerated the concept of paid media, and it is now a complex business. Paid media means you are paying for some form of […]
What Is a Digital Marketing RFP? A Useful Guide
Digital marketing can be a daunting prospect for many business owners. We are well past the time when a business could find some success with a simple advertising campaign. The process has become far more sophisticated now and a digital marketing RFP is a central feature of a modern marketing campaign. A digital marketing RFP […]
RFP: Requirements, Benefits, and Common Questions
Having some kind of marketing plan has become a basic feature of any successful business. The fact is, that modern business practices demand some form of a marketing plan or marketing campaign. To achieve this end of your business, you will likely need to write a request for proposal, or RFP, to find a marketing […]
A Guide on How to Write a Marketing Request for Proposal
If you are a marketing professional it is inevitable that you will need to write a marketing request for proposal or RFP. A marketing RFP has become a standard feature of the marketing world and learning to master the marketing RFP is an essential feature of successful marketing professionals. While many businesses handle their marketing […]
How to Run a Successful Public Relations Campaign
A sound and well-crafted public relations campaign can have a long-lasting impact on your business. A public relations campaign, when properly executed, can not only build success in terms of sales but also set the stage for success over the long haul. A public relations campaign sets the public stage for your business and brand. […]