PR specialists: Who are they and what do they do?
All of us have some general idea of what public relations or PR specialists do. We have the sense that PR specialists are in the business of shaping and furthering the public image and reputation of a company or organization. But the exact nature of what PR specialists do is actually quite complex. In the […]
PR and SEO: Why is it important to have both?
Digital marketing strategies do not operate independently of one another. A comprehensive digital marketing strategy utilizes everything at your disposal to maximize your scope and reach. While considering something like PR, you also need to think about SEO when crafting your content and your message. PR and SEO function together and complement each other. While […]
Types of Public Relations and why I need them for my business
When it comes to public relations, anyone will quickly learn that one type of message does not work for everyone. Customers, shareholders, government, and the general public all demand different messages, and this means you need different types of public relations. While we tend to put public relations into one category, the process of public […]
A Guide to Video SEO in 2022
Few things grab attention like video. While images and optimized text are great for driving online flow to your company’s website, video attracts customers unlike anything else. This is why you need video SEO. Video search engine optimization (SEO) pulls customers in as they engage in online research on products and services. Nearly 100 percent […]
The Ultimate Guide to Getting Results With SMS Marketing
Texting has become the number one mode of communication for those between the ages of 18 and 64. In the age of the smartphone, people prefer to text more than any other mode of communication. This is why texting is considered the best way to reach customers, and this is the reason businesses use SMS […]
PR vs. Advertising: What’s the difference?
Before you develop a marketing strategy, you need to make sure you have your basic terms straight. Public relations and advertising, though overlapping in some ways, are two different things. Working out PR vs advertising is essential to make sure your image and message come across correctly. Some people get a little confused when it […]
How can Social Proof drive more sales and customers to your business?
Few things speak to the value of your product or service than the fact that people are buying it. When others are using your service or buying your products, others follow along. The proof of our product or service is shown in its social validity among paying customers, and this is what is meant by […]
What are public relationships (PR) and how can it help my company?
As much as the focus for business in today’s market focuses on things like online visibility, much of your success still depends on some bedrock ideas. How you are perceived and your reputation will determine your success. Establishing some sound public relations strategies makes this happen. Even if you have all the correct SEO data […]
How to optimize my Google My Business Categories in 2022
When you set up your Google My Business profile, you will be asked to choose from a long list of categories to describe your business. This is not just a description when it comes to Google searches. It is a definition that will direct the Goggle algorithm when customers search for something they need. It […]
Understanding and Managing Local Citations
In today’s market, you must get noticed online to be successful. Your business must have an SEO strategy that grabs attention on local Google searches and makes them visible on the internet. One of the most important elements of this kind of online visibility is local citations for online searches. Local citations mean your business […]