How an organization can use LinkedIn for networking
LinkedIn is world’s largest professional social media network out there. More than 30 million companies use the platform for business, especially for networking, recruiting, and hiring talent. LinkedIn’s professional environment and culture has created opportunities for its 760 million users to network, connect, and sell.Off late, LinkedIn is becoming a sales and marketing platform in […]
How to use content pillars for your marketing channels
Have you ever struggled to think of social media posts, or do you constantly feel stuck thinking of topics to entertain your audience with? Content pillars are designed to avoid situations just like these. They are a great way to constantly create high-quality content that your audience most definitely will love, while staying organized and […]
3 helpful ways to leverage seasonal content
Seasonal content is a crucial aspect to keep a business relevant. Preparations for upcoming seasons usually start well in advance, in many cases, up to even two years earlier, especially if the nature of the content requires heavy production, like TV commercials. Changing weather and seasons, geographical holidays, cultural celebrations, amongst other factors throughout the […]
Color Psychology in Advertising and Marketing and What Each Color Means
Have you ever wondered why most fast-food restaurants use ‘red’ as the dominant color in their branding, or ‘blue’ in the case of insurance companies? Colors have a bigger significance in human psychology than just its looks and attractiveness. Each of them has attributes that trigger our minds to respond in a certain kind of […]
10 Tips to Craft Email Subject Lines That Get Opened
Is there really an art to writing subject lines? It’s an important question to ask whenever you’re preparing to send out an email. Especially now, in 2021, where the number of emails being sent out have risen as people across the world are either working from home due to the COVID-19 pandemic or eager for […]
How to Create a Landing Page That Converts
(Img src: slack.com) Having an online presence in the modern internet age with a fully functioning website is crucial for survival. However, as more websites flood the internet, generating leads and traffic to the website becomes more of an importance. If you have often been in a spot where your beautifully designed and fully functioning […]
Typography and Font Pairings – Improve Your Design Decisions with Simple Techniques
Have you ever paid close attention to the subtitles of your favorite Netflix show? Though it looks like a simple choice, deep strategy is involved in choosing the right typeface to allow comfort to a watcher’s eyes to give them the ability to read it at speed so the concentration from a story is never […]
The importance of an optimized and user-friendly website
Here’s a question, ready? When was the last time you visited page 2 of a Google Search? According to Statista.com, the World Wide Web currently hosts close to 1.72 Billion websites – that’s a lot of options! Isn’t it? However, according Sistrix.com, only the top 3 results on a Google search receive the highest click […]
A Guide to Instagram Reels:
Remember the day you never saw your most beloved “+” button on Instagram anymore? Yes, it’s now replaced with the dedicated button with the intentions of taking you straight to Instagram Reels. If you may not be familiar with the idea of Reels, it is Instagram’s latest attempt to keep up with the trend into […]
Save time and resources by creating a marketing plan for your small business!
Did you know that marketing is often one of the greatest expenses for businesses? Don’t just throw your marketing dollars at the wall and pray for customers to show up. Instead, create a strategic marketing plan for 2021 so you can allocate your budget in the most efficient way possible! Many business owners make the […]