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Google Ads for eCommerce
Google Ads can be a powerful tool for driving traffic to your eCommerce store and boosting conversions.
However, running a successful Google Ads campaign requires careful planning and ongoing management.
To get started, you’ll need to create a campaign specifically tailored to your eCommerce store. Make sure to set realistic goals for your campaign, and track your progress so you can adjust your strategy as needed.
Here are our expert tips for creating a successful Google Ads campaign for your eCommerce store:
- 1. Do your research
Before you launch your Google Ads campaign, it’s critical to conduct research so you can understand how the platform works.
Take the time to learn about the different types of campaigns and advertisements that are available, and determine which will be the best fit for your store. You should also familiarize yourself with the various settings and options so you can configure your campaign accordingly.
How to conduct keyword research for your eCommerce campaign
Keywords are an essential part of any Google Ads campaign, as they help you target your ads to the right audience. When choosing keywords for your eCommerce campaign, it’s important to consider both broad and specific terms.
Broad keywords are general terms that are relevant to your product or service. For example, if you sell women’s clothing, a broad keyword could be “women’s fashion.”
Specific keywords are more targeted and can be used to target specific products or services. For instance, a specific keyword for your eCommerce store could be “women’s plus size clothing.”
In addition to choosing the right keywords, you also need to make sure you’re bidding on the correct keyword match types. There are three main types of keyword match types:
Broad match: The most general keyword match type. Ads will be shown for searches that include the keyword, as well as related terms. For example, if you’re bidding on the keyword “women’s clothing,” your ad may appear in searches for “ladies’ fashion.”
Phrase match: A more specific type of keyword match. Ads will only be shown for searches that include the specified keyword, or a close variant of the keyword. For example, the keyword “women’s clothing” may appear in searches for “women’s clothes.”
Exact match: The most specific type of keyword match. Ads will only be shown for searches that include the specified keyword, without any variation. For example, if you’re bidding on the keyword “women’s clothing,” your ad will only appear for the search “women’s clothing.”
- 2. Set realistic goals
It’s important to set realistic goals for your Google Ads campaign and track your progress so you can adjust your strategy as needed.
Factors to consider when setting goals for your campaign include:
The amount of traffic you want to drive to your site
The number of conversions you want to achieve
The amount of money you’re willing to spend on your campaign
Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
- 3. Create targeted ad groups
Once you’ve done your research and set realistic goals for your campaign, you can create your ad groups. Ad groups are a collection of ads that share the same keywords and settings.
When creating your ad groups, it’s important to keep them small and targeted. Each ad group should contain a few closely related keywords and a single ad that is relevant to those keywords. This will help you create more effective ads and drive better results for your campaign.
- 4. Write compelling ad copy
Now, it’s time to start writing your ads. The headline and description of your ad are the most important elements since they will capture the attention of potential customers.
Your headline should be catchy and relevant to the keywords you’re targeting. For example, if you’re selling women’s clothing, your headline could be “The Best Women’s Clothing Store.”
Your description should be clear and concise, and it should include a call to action. For example, your description could be “Shop our collection of women’s clothing today!”
- 5. Monitor the performance of your campaign over time.
It’s important to monitor your campaign’s performance and make adjustments as needed over time.
You should keep track of the following:
The number of clicks your ads are getting
The click-through rate (CTR) of your ads
The average cost-per-click (CPC) of your ads
The number of conversions your campaign is generating
The conversion rate of your campaign
Monitoring the performance of your campaign will help you identify areas that need improvement and make the necessary changes to improve your results.
- 6. Test, test, test!
You should always be testing different aspects of your campaign to see what works best for your business.
For example, you could test different:
Keyword match types
Ad copy
Landing pages
Bid strategies
Testing different elements of your campaign will help you optimize your ads and get the best results possible.
- For best results, combine your Google Ads with these related strategies:
