Google Ads for Restaurants

Google Ads will help you reach restaurant-goers in the area who are about to make a dining decision. You can create campaigns to increase new leads or improve retention among your current customer base.

Before you launch your campaigns, read our tips to optimize your campaigns and increase your ROI:

Focus on long-tail keywords.

Short-tail keywords are usually more general, and therefore they have higher competition and they cost more.

Long-tail keywords include more details, and therefore they help you target people who are looking for exactly what you offer.

For example:

  • Sushi – short-tail keyword
  • Authentic sushi and ramen restaurant – long-tail keyword

Target location-based keywords for search campaigns.

One of the best ways to run a geotargeted campaign is to choose keywords that are specific to your location. 

Especially if you have a small budget, you can narrow search intent by including your location in the keyword you’re targeting.

For example:

  • Sushi near me – wider search intent
  • Sushi in Coral Gables – narrower search intent

In search-based campaigns, you want to focus on keywords that your target customers will likely search for. 

By choosing long-tail keywords that are relevant to your establishment, you will lower the cost of your campaign and reach the people who will be the most likely to visit your restaurant.

Reference specific locations or landmarks in your ad copy.

Instead of writing, “The Best Sushi in Miami,” it’s better to say, “The Best Sushi in Miami—Come See Us at Brickell City Centre!”

A/B test your campaigns.

A/B testing, or split testing, allows you to compare different campaign settings to ensure your are optimizing performance and making the most of your ad spend.

You can A/B test your:

  • Bidding strategy
  • Ad copy
  • Landing page
  • Keywords
  • Ad schedule

 

By using results to guide your strategy, you will learn what works best for your restaurant’s Google Ad campaigns.

Test the user experience of your online ordering portal.

Google Ads can’t work their magic if your website or online ordering system has a poor user experience. Run usability tests on all your website’s features to ensure your customers can order food, make reservations, or take other desired actions with ease.

Optimize your ad delivery schedule.

You can customize your ad delivery schedule to only run ads during certain times. 

For example, you may not want to run ads when your restaurant is closed unless you want customers to place orders in advance.

If your restaurant is closed on certain days of the week, we recommend turning off your ads on those days so you don’t disappoint customers when they show up and your restaurant is closed.

For best results, combine your Google Ads with these related strategies:

Website development for restaurants

SEO for restaurants

Lead generation for restaurants

Would you like help from our team of restaurant marketing experts? Request a FREE proposal!