Website Development for Dealerships
It’s no secret that website development is critical for businesses in nearly all industries today. The website is often the first interaction potential customers have with a business, so it’s important to make sure it’s a positive one.
The automotive industry is no different. In fact, website development for dealerships is even more important than for many other businesses. Why? Because there are so many dealership websites out there competing for attention.
If you want your dealership website to stand out from the rest, you need to focus on two things: making it easy to use and making sure it’s packed with the right content.
Here are some tips on how to do both:
Use your home page strategically.
Ensure your home page contains the information visitors are most likely to be looking for, such as your contact information, address, and hours of operation. You should also include links to your most important pages, such as your inventory page.
People are visual creatures, so it’s important to use visuals on your website. Include high-quality imagery of your vehicles, as well as your dealership itself. This will give visitors a good sense of what you have to offer before they even step foot on your lot.
Videos are more engaging than photos by nature, and they are a phenomenal way to show off your vehicles and give potential customers a tour of your dealership.
Make sure your website is mobile-friendly.
Customers are increasingly using their smartphones and other mobile devices to search for and purchase cars.
If your website isn’t mobile-friendly, you’re missing out on a huge opportunity. Make sure your website is designed to be used on all devices, including phones and tablets.
Simplify the website navigation.
Your website should be easy to navigate, with clear menus and labels. Visitors should be able to find what they’re looking for quickly and easily. If they can’t, they’ll likely give up and go to another website.
The main navigation of your dealership’s site should include:
Basic information about the dealership: About us, contact information, hours and directions, etc.
The inventory: New, used, and certified pre-owned vehicles
Vehicle research: Car comparisons, reviews, etc.
Specials: Incentives, financing offers, etc.
Make sure customers can easily access information about the vehicles in your inventory and the services your dealership offers.
Your website should include content that’s relevant to your customers and what they’re looking for. That means including information on your inventory, as well as vehicle specs, photos, videos, and more.
You should also include information on the services your dealership offers, such as financing, trade-ins, and extended warranties.
Create a blog and post content that provides value to your target audience.
You should have a blog where you regularly post helpful articles on topics like car maintenance, the car-buying process, and more. This will not only keep your website fresh, but it will also give potential customers valuable information they can use.
Here are some blog post examples to spark your inspiration:
How to buy a car: A step-by-step guide
10 things to do before trading in your old car
5 signs it’s time to get your car serviced
By following these tips, you can make sure your website is developed properly with the right content to attract and convert customers.