Social Media Strategy for eCommerce
But how do you use social media to drive conversions? That’s a more complicated goal to achieve.
- Increase brand awareness
- Boost website traffic
- Convert leads into customers
The first two goals are important, although they’re fairly easy to measure. The third goal is a bit more difficult, but it’s essential for any business that wants to succeed online.
Short-form video content, like TikTok videos and Instagram Reels, are especially effective in driving conversions.
But how do you convince people to buy your products from your eCommerce store in under 90 seconds? (Yes, we said 90—Instagram recently increased its maximum Reel duration to 90 seconds instead of 60.)
Well, you need to get creative. You can use a mix of lifestyle videos, product videos, and how-to videos to show off your products in a way that’s both informative and entertaining. You can also use video ads to target specific audiences with laser precision.
This is especially effective for video content. A quick testimonial from a satisfied customer can work wonders for your conversion rate.
You can promote your deals and discounts in a number of ways, including through social media posts, ads, and stories. Of course, just make sure to include a strong CTA so people know how to take advantage of your offer.
And here’s an expert tip—instead of just sharing educational content, make sure the posts you publish actually create demand for your products.
For example, if you sell eco-friendly cleaning supplies, you could share a blog post about the benefits of using eco-friendly products. Or if you sell fitness equipment, you could share a workout routine that people can do at home.
Both of these examples provide value, but they also create demand for your products. If you can do both, you’ll not only increase brand awareness and website traffic, but you’ll be more likely to convert leads into customers.
You can use a variety of strategies to help you manage customer service, including social media monitoring services, chatbots, or our team of phenomenal community managers at Heyday Marketing!
There are a number of ways to track your social media performance. For example, you can leverage the built-in analytics within each platform or use third-party platforms to supplement your strategy.
By following these tips, you can create a social media strategy that will help you increase brand awareness, website traffic, and conversions.