Why your business needs to implement Reputation Management Strategies

It is a fact that your brand reputation determines your sales and business success. And your brand reputation begins online. Gone are the days of word of mouth and professional reviews. People find out about brands and businesses by searching online, and they pay attention to what they read. This is why you need to […]

A Beginner’s Guide to Online Reputation Management (ORM)

Whether we like it or not, online reputation is crucial to success. Anyone in business invests in building a solid reputation for their business, and this reputation can easily be damaged online. An unprofessional employee or an angry customer can easily get bad information circulating on the web and damage your online reputation. This is […]

A Complete Guide to Web Development

Businesses large and small must now be on the web. There is just no way to compete or even operate a viable business without some kind of internet presence. For this reason, web development is now a basic part of creating a business. From small niche businesses to global corporations, web development is simply part […]

A Beginner’s Guide to Website Speed Optimization

There are many things to think about when designing and optimizing your business website. Everything from colors and the choice of type to SEO and complicated coding need to be taken seriously. One sure way to send potential customers off your website and onto another is by having a slow website. Website speed optimization is […]

What is Conversion Rate Optimization (CRO) and why do I need to know about it?

The online market dominates the business world these days. Anyone in business understands that success depends on making the right impression online and getting people to visit your business website. Much of the focus of marketers is the process of driving traffic to your website. But the additional step of turning that traffic into sales […]

Digital Marketing Strategy: What is it and why do you need one?

To remain competitive in today’s market you must have some kind of digital marketing strategy. The vast majority of customer activity is now found on digital and mobile platforms. To market your product or service demands a digital marketing strategy.  Even when people are not actively shopping or searching for a service, they are online […]

Things you must know about Paid Social Advertising

Paid social advertising can feel like a burden for many people. Small businesses, especially those that got a start with social media accounts, may feel that paid social advertising is a leap they should not have to make. But paid social advertising is a reality for any effective marketing plan.  The fact is, that more […]

How to find and develop your Buyer Personas

In order to market to someone, you need to know who that person is. It just makes sense that successful marketing requires a close knowledge of the people who are likely to receive your marketing message. This is where buyer personas come in.  A major component of marketing campaigns involves detailed studies of the kinds […]

A Simple Guide on Web Design: Do and don’t

Your webpage is the gateway to your product or service. You should think of your webpage and your entire online presence as the place where customers get their first impression of who you are and what you are about. Given this, you need to have a superior web design. Web design is as important as […]

Your Complete Guide to Using Paid Media

In many ways, paid media is one of the oldest marketing strategies around. Paying for advertising goes back to the beginning of what we now call media. However, the digital world has accelerated the concept of paid media, and it is now a complex business.  Paid media means you are paying for some form of […]