What is a CRM and how can it help my marketing?

CRM stands for customer relations management. It is difficult to overstate the importance of CRM for marketing and for the success of your business. While many have read or heard about CRM, some business owners may not be familiar with the intricacies of what CRM is.  Some may ask what a CRM is, and the […]

Everything You Need to Know about Youtube Shorts

YouTube began in 2004. It has launched a seemingly endless series of viral trends and content and has become a favorite online site for all manner of video content. YouTube began to feature what is called YouTube shorts in 2021.  Short-form video content is not new to YouTube, but since 2021 they have been pushing […]

Influencer Marketing: What is it and how does it work

The influence of celebrities on marketing is not a new phenomenon. We have seen celebrity product endorsements for decades, and linking a product with someone famous or influential is a powerful way to sell things. What is new in our times is the phenomenon of the influencer: someone who has gained such a following on […]

What is Video Marketing and How can it help my business?

Among the media available to promote your business, video marketing has become increasingly accessible even to small businesses. While once video marketing required a massive budget, modern technology has made it much easier and affordable for just about anyone to use video marketing.  Video marketing is just one more tool to add to your marketing […]

9 AI Marketing Tools that will transform the way you work

As artificial intelligence or AI continues to be refined and developed, virtually all industries are finding ways to use AI. The possibilities for AI in marketing are no exception, and the kinds of AI marketing tools available keep expanding.  One of the things that have marked technology in marketing is that advancements in things like […]

ChatGPT for Marketing: A Useful Guide

The technology that impacts marketing changes constantly. This is the nature of the digital age in which the technology we use for marketing is the same technology that speeds advancements in technology. As the digital methods that have come to define marketing techniques keep evolving, things like artificial intelligence or AI have begun to influence […]

What Is PPC (Pay Per Click) and Why is it important?

While most of us have a sense of what paid advertising means, many of us do not fully understand the intricacies of paid advertising and things like PPC, or pay-per-click. Even with a basic understanding of paid advertising, many business owners still may ask, what is PPC? The goal of all paid advertising is to […]

What Is Retargeting and why Does my business need it?

Digital marketing really boils down to the process of driving traffic to your website and then converting that traffic into customers. Completing the transaction which is the ultimate goal of digital marketing is what the entire process is all about. We tend to focus on the features of digital marketing that generate interest and traffic […]

What Is Local SEO And How Does Local SEO Work?

Small businesses especially tend to rely on local searches to generate customers. To this end, local SEO is a crucial marketing tool. As many as 46 percent of all Google searches are customers looking for local businesses. To make your business viable within this market, you need to have a local SEO strategy.   In essence, […]

Local SEO for Franchises: What is it and how does it work?

A marketing plan is incomplete without search engine optimization for your company and your product. SEO is essential to get your brand noticed in web searches. We all know it is not enough to build a website and social media. SEO makes these online resources visible. SEO is standard work these days, but local SEO […]